BottlePicker retailer evidence
Retailer price positions in United Kingdom
See how tracked retailers compare on bottles they genuinely have in common. Exclusive products are excluded from the lowest-price calculation.
What the table measures
56 daily snapshots retained from 27 Jul 2026 to 2 Oct 2026. The table uses the latest 30 days of retained observations.
“Lowest-price share” is the proportion of comparable product observations where a retailer matched the lowest current per-bottle price. “Average above daily low” is the mean difference from that lowest price. Ties count for every retailer at the same low.
| Retailer | Daily products compared | Lowest-price share | Average above daily low |
|---|---|---|---|
| Vinatis UK | 165 | 57.6% | 6.2% |
| 8Wines UK | 38 | 69.2% | 5.2% |
| Drink Finder | 29 | 26.3% | 11.4% |
| Winebuyers UK | 26 | 84.6% | 2.9% |
| Majestic Wine | 26 | 19.1% | 10.4% |
| Slurp | 25 | 84.0% | 2.1% |
| Waitrose Cellar | 18 | 51.3% | 7.9% |
| Tanners Wines | 13 | 34.0% | 21.4% |
| Lea & Sandeman | 10 | 34.5% | 9.0% |
| Sainsbury's | 9 | 100.0% | Matched the low |
| TheDrinkShop | 5 | 100.0% | Matched the low |
| AU Vodka UK | 5 | 20.0% | 7.4% |
| Honest Grapes | 5 | 60.3% | 4.7% |
| Berry Bros. & Rudd | 3 | 66.7% | 9.5% |
| Digital Distiller | 2 | 57.1% | 27.6% |
| Amazon UK | 2 | 100.0% | Matched the low |
| The Bottle Club | 2 | 100.0% | Matched the low |
| Hard To Find Whisky | 2 | 50.0% | 3.3% |
| Joybuy UK | 1 | 100.0% | Matched the low |
| Master of Malt | 1 | 100.0% | Matched the low |
Important limits
This is a price-position table, not a retailer quality score. It excludes delivery, membership pricing, loyalty rewards, mixed-case rules and live shopping results that are not retained in BottlePicker’s tracked history. Catalogue breadth also differs substantially between retailers.