BottlePicker retailer evidence
Retailer price positions in United Kingdom
See how tracked retailers compare on bottles they genuinely have in common. Exclusive products are excluded from the lowest-price calculation.
What the table measures
14 daily snapshots retained from 27 Jul 2026 to 15 Aug 2026. The table uses the latest 30 days of retained observations.
“Lowest-price share” is the proportion of comparable product observations where a retailer matched the lowest current per-bottle price. “Average above daily low” is the mean difference from that lowest price. Ties count for every retailer at the same low.
| Retailer | Daily products compared | Lowest-price share | Average above daily low |
|---|---|---|---|
| The Whisky Shop | 33 | 20.9% | 14.8% |
| Drink Finder | 27 | 27.9% | 11.7% |
| Amazon UK | 26 | 86.6% | 32.3% |
| The Whisky Exchange | 22 | 32.2% | 11.4% |
| 8Wines UK | 21 | 81.0% | 4.2% |
| Waitrose Cellar | 18 | 54.7% | 7.4% |
| Hard To Find Whisky | 16 | 25.2% | 14.3% |
| Master of Malt | 16 | 37.9% | 45.3% |
| The Bottle Club | 14 | 51.1% | 9.5% |
| Majestic Wine | 11 | 18.2% | 13.3% |
| ASDA Groceries | 10 | 40.0% | 12.7% |
| Tanners Wines | 10 | 40.0% | 20.3% |
| Sainsbury's | 10 | 100.0% | Matched the low |
| Lea & Sandeman | 8 | 37.5% | 6.0% |
| Joybuy UK | 6 | 68.8% | 10.5% |
| TheDrinkShop | 5 | 100.0% | Matched the low |
| AU Vodka UK | 5 | 20.0% | 7.4% |
| 8Wines UK | 4 | 0.0% | 23.8% |
| KWM Wines | 4 | 0.0% | 48.3% |
| OnBuy | 4 | 0.0% | 32.1% |
| Berry Bros. & Rudd | 3 | 66.7% | 9.5% |
| Honest Grapes | 3 | 66.7% | 2.1% |
| Digital Distiller | 2 | 50.0% | 37.0% |
| eBay UK | 2 | 0.0% | 78.2% |
Important limits
This is a price-position table, not a retailer quality score. It excludes delivery, membership pricing, loyalty rewards, mixed-case rules and live shopping results that are not retained in BottlePicker’s tracked history. Catalogue breadth also differs substantially between retailers.